Listen & Converse where "Humans" are: on your brand website!

So, the point, is am sure you got this by now, is "stop faking things, be natural, stop asking questions to consumers, listen to them as they are: Humans". To do this, stop talking, ask permission, and get to know people by livig with them. Per my previous post, "go and swim with the fishes" at the minimum "jump in the aquarium". Live with your customers, eat, dine, listen, wake up with them...just listen, and you will learn a lot about what they want, simply because you pay attention (what a change...you usually request attention!), so listen, and observe...For example, this guy loves you, did you ever pay attention to him? Probably not...

Guess what, There is a high chance that this guy came to see you... on your website...Did you know?

Indeed, we found that

on average about 80 to 90% of brand website visitors are made of High to medium value customers ("the only brand they buy, one of 2 or 3 brands they buy regularly, fyi check out the white paper: " 10 things about brand websites)

You probably do not know this, as your media strategies are driven by quantity rather than quality of contacts...you spend money on TV to "acquire" new buyers whereas you do not need to spend on media to "engage" with your best customers, they naturally come to you on the brand website. What do you do about this? Do you ever pay attention to them? Listen to brand website "visitors", I should say to "Humans" knocking on your door...The ones that do, look at " the Tide.com website message board for example (a recent comment on one of my previous posts actually relate to the same example, so must be true, no?), are able to "co-create" value with consumers...So listen up!